Buyers: 'Healthier' Upfront Market 20%-50% Complete

To adtracker Using iMail at 06/03/2008 05:55 PM

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Brian Steinberg reports on Upfronts in Advertising Age ...

With the threat of a recession looming and broadcast networks experiencing massive erosion of ratings, buyers were expected to keep a tight hand on the purse strings. The pressure to keep spending down still exists. What seems to be happening is that advertisers are focusing their spending on better-performing outlets, rather than sprinkling dollars far and wide.

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