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Marketers help earthquake victims; Kia X Games rock Shanghai; Nat Geo's Chris Johns; Lenovo rewards admen with relay spots

 To adtracker  Using Gmail at 05/28/2008 10:41 PM   Twicon_sml 242 views
Kia is pursuing very long term strategy in China - 

Kia connects with Asian youth through X Games sponsorship. Kia is courting future car drivers in China by sponsoring ESPN's Shanghai-based X Games in Asia. Extreme sports are gaining popularity among urban teens, despite the fears of parents with just one child. 


May 28, 2008
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NEWS
Outpouring of aid shifts spotlight to marketers' humanitarian efforts
The torch relay has arrived in China but the real focus for sponsors is a race to help after the devastating earthquake in Sichuan province. Marketers are pitching in with more than money in this tragedy, such as a blood drive at Lenovo's headquarters in Beijing and thousands of McDonald's meals passed out to victims and aid workers.
And other news in Greater China
Lenovo has granted torchbearer status to a handful of foreigners, including prominent ad execs like JWT's Tom Doctoroff and Ogilvy's T.B. Song, for their contributions to China, and other news in Greater China.

PEOPLE
Behind the scenes of "China: Inside the Dragon"
Chris Johns, editor in chief of National Geographic, spoke with AdAgeChina about the magazine's recent special issue "China: Inside the Dragon," the earthquake in Sichuan and the protests that have tarnished Beijing's image just months ahead of the 2008 Olympic Games.

SPOTLIGHT
Kia connects with Asian youth through X Games sponsorship
Kia is courting future car drivers in China by sponsoring ESPN's Shanghai-based X Games in Asia. Extreme sports are gaining popularity among urban teens, despite the fears of parents with just one child.

FAST FACTS
Chinese are the world's most avid mobile music listeners. Chinese aged 16 to 21 spend approximately 14 hours each week listening to music via cellphones. They listen to music mostly at home (49%), in cars (32%) and traveling on public transport (30%); 31% of Chinese transfer tunes from a PC or laptop, compared to 22% who download to phones from mobile services.Source: TNS Global Technology



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