Automotive industry changes will expedite ad budget shift to internet |
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at 05/27/2008 09:56 AM
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GM Roars Forward Into Digital Ad Channels The country's third-largest advertiser is getting ready to shift fully half of its $3 billion budget into digital and one-to-one marketing within the next three years. And as GM goes, so goes the entire automotive industry -- the leading advertising category that pumped some $9.42 billion into the ad economy last year Check this attached document to know fundamental changes happening in automotive industry.
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