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at 05/05/2008 07:11 PM
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 By now every serious social media industry participant must have read Clay Shirky's brilliant essay. Delivered at Web 2.0 conference in Stanford, he wonderfully articulated the new media world we live in - .. people in the media world don't understand. Media in the 20th century was run as a single race--consumption. How much can we produce? How much can you consume? Can we produce more and you'll consume more? And the answer to that question has generally been yes. But media is actually a triathlon, it 's three different events. People like to consume, but they also like to produce, and ...Read the complete blog post here |
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